Work Experience
2023-2024
GROUP HEAD
MRM, McCann Worldgroup
- Won 2 pitches for MRM Bangalore - Schneider and Bosch.
- Worked on conceptualising, scripting and supervising the shoot for a video series on Bosch that expanded our SOW with the client.
- Worked on IKEA CRM content and received appreciation on proactive ideas for in-store and email communication.
- Aided on ideation and execution for accounts from other MRM India offices, including Lufthansa, Harpic and Ministry of Tourism.
2022-2023
CREATIVE STRATEGY CONSULTANT
Worked with multiple agencies across Delhi and Mumbai to help build brands and execute campaigns.
- Collaborated with PaperPlane Tales Mumbai to help start-ups like Wybrid, Thomas Scott, NBT Curtain Systems and Kokolo.
- Worked as a senior writer with TechMagnate Delhi to write B2B content for Koenig, Redington, Religare and GIIS Dubai, among others.
2020 - 2022
COPY SUPERVISOR
SR. COPYWRITER
Digitas India, Bangalore
- Led key accounts for the branch - TVS NTORQ, NIVEA MEN and Embassy Group. Won 2 awards for different campaigns on TVS NTORQ from Mad Over Marketing and Social Samosa.
- Led creative campaigns for digital product launches for TVS NTORQ, including the Marvel x NTORQ series.
- Won the pitch for Duolingo, with Webchutney as the runner-up. Led an influencer pitch for NIVEA.
- Managed team members, designers and collaborated with other branches for ideation and execution.
2019-2020
COPYWRITER
Hakuhodo, Delhi
- Worked on leading brands under NEXA and Maruti Suzuki Arena - Ignis, Ciaz, XL6, Swift, S-presso, WagonR, Brezza
- Scripted and supervised shoots for explainer videos, launch videos and sales videos for XL6 and S-Cross
- Brainstormed for car launch digital plans and social media launch campaigns
- Worked with both digital and ATL teams for both brands.
- Supervised shoots and scripted videos for the #BeLimitless campaign at the Devils Circuit for Swift.
Education
2023-2024
MICA
Strategic Communication and Brand Storytelling Certification
- Batch topper, received an A+ on the final application project.
2018-2019
National Institute of Mass Communication
Post Graduate Diploma in Advertising, Journalism and Film Making
2013-2016
Dyal Singh College,
University of Delhi
BA (Hons.) English
2018-2019
COPYWRITER
Wunderman India
- Created digital content for Maldives and Qatar's leading telecom provider Ooredoo.
2016-2017
COPYWRITER
Kreativ Street
- Created social, digital and video content for brands including HCL, Desi Atta Company and Cremica.
- Earned a digital marketing certification from HubSpot and used the learnings to help brainstorm during pitches and strategy meetings.